Omnichannel: The revenge of the brick-and-mortar store
In an interview with PYMNTS, NMI CEO Vijay Sondhi, discusses Omnichannel and how reality has yet to catch up to its promise from years ago – to transform the way we shop. The promise omnichannel had five or ten years ago was boundless, and held with it the idea that commerce, as an activity, would be seamless and broad in scope.
Vijay also talks about how payments providers and merchants can transform commerce into a seamless experience, unified across all points of contact. One prediction he makes: Online channels will increasingly seek inroads into the brick and mortar realm.