Industry insights Read time : 3 minutes

CEO Insights: What’s Your Omni-channel Strategy?

As consumers, we’re all aware of the changes that have taken place in the retail world when it comes to our everyday shopping experiences. We’ve experienced these changes firsthand. To compete with companies such as Amazon, merchants need to offer a better experience to customers. Employing an omni-channel commerce model plays a key role in this better experience.

Omni-channel, at its core, is about giving customers a seamless experience beginning with research and browsing to the actual purchase (and returns, if necessary). For the experience to be seamless, customers must be given the ability to perform any of these actions mobile, online, in-store, or a combination of all.

A critical component of omni-channel commerce is omni-channel payments, which gives customers options when it comes to payments.

A critical component of omni-channel commerce is omni-channel payments, which gives customers options when it comes to payments. We’re not referring to cash versus credit card versus other payment types, we’re talking about giving customers the choice of paying in-store, online, or via their mobile device.

For merchants and the software developers serving them, the historical challenge with these payment types has been that each payment method often required different processors and multiple integrations. Additionally, if the payments are separated, it’s difficult for merchants to implement a true omni-channel shopping experience because the payment data isn’t unified.

Ideally, there should be a single integration with the software that allows all types of transactions — from all sources — to take place with the data flowing into the merchant’s back office database.

Ideally, there should be a single integration with the software that allows all types of transactions — from all sources — to take place with the data flowing into the merchant’s back office database. The goal here is a payment system that is cohesive, unified, and integrated. Only then can merchants harness the full power of an omni-channel solution and give customers the shopping experience they desire.

Unfortunately, some ISVs have had trouble finding payment companies with the capabilities of addressing omni-channel payments. Others have partnered with Creditcall to leverage our single unified EMV-certified payments platform. If you find yourself struggling to address omni-channel payments capabilities within your software, know that with one quick integration using Creditcall’s SDK, you can give your customers the ability to pay online, in-store, or via their mobile device.

If your solution involves unattended payments often seen in parking and transportation, customers now want the ability to pay online or via their mobile device.

Rest assured, Creditcall’s SDK also addresses the needs of the unattended market as well. Today, no matter what the industry, customers want payment options. If your solution involves unattended payments often seen in parking and transportation, customers now want the ability to pay online or via their mobile device.

This omni-channel shift isn’t a fad and it isn’t going away. Merchants who lag behind will suffer and lose sales. ISVs who don’t address these needs are doing merchants a disservice and missing out on potential recurring revenue streams. Don’t delay any further. Talk to Creditcall about your omni-channel strategy today.

Insights from Lars Pedersen, Creditcall CEO

NMI Team