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​E-commerce gateways, processors, & acquirers can now add ‘bricks’ to their ‘clicks’ payments

Creditcall's ChipDNA Link white label solution gives payment companies the ability to easily provide omni-channel payment processing to merchants.

New York, August 1, 2017 - Creditcall, the omni-channel Payment Gateway and EMV Kernel provider, today announced the immediate availability of ChipDNA Link, a white label solution which provides a gateway-to-gateway near real-time transaction feed that merges in-store transaction data with online transaction data in the payments company’s own reporting platform. By leveraging Creditcall’s rich card present footprint, online payment companies can provide a true omni-channel solution to their merchant customers and offer seamless and centralized reporting across all transaction channels.

Currently, merchants with both an in-store and online presence are focused on being able to offer omni-channel services and on providing their customers with personalized brand experiences across the different channels. This trend becomes even more pronounced as some of the world's largest e-commerce companies such as Amazon -- who recently bought Whole Foods -- are looking to expand into bricks and mortar business. These acquisitions will significantly intensify the pressure on merchants to digitize their businesses and to embrace omni-channel strategies to remain competitive.

As in-store and online-generated payments transactions are mostly handled by separate payment entities, valuable information such as purchasing history gleaned from online is not visible to the in-store world and vice versa. With such a loss of correlation, a true omni-channel service cannot be provided, which is key to a seamless customer experience. Additionally, it can also require multiple integrations slowing down time to market whilst increasing cost and risk.

ChipDNA Link Is Your One-Stop Omni-Channel Payment Solution

ChipDNA Link merges 'clicks with bricks' and can be used across multiple verticals such as retail, restaurants, parking, vending, ticketing, transportation, charities and more.

ChipDNA Link merges 'clicks with bricks' and can be used across multiple verticals such as retail, restaurants, parking, vending, ticketing, transportation, charities and more. The gateway-to-gateway real time feed passes on card holder and reference data for a single source of transaction management information for the merchant and provides an omni-channel connectivity and datahub.

“Merchants and their payment providers are under immense pressure” said Lars Pedersen, CEO at Creditcall. “ChipDNA Link empowers payment companies alike to meet the omni-channel challenge by bridging in-store with online payments quickly, easily, and cost efficiently and improve their overall customer experience while reducing security concerns. ChipDNA Link helps the industry take a substantial step towards realizing the omni-channel potential with a consistent cross channel experience.”


About Creditcall

Creditcall provides the tools to enable secure payment acceptance in-store, self-service, online and mobile. From retail and hospitality, to parking, vending, transportation or charity applications, Creditcall’s omni-channel Payment Gateway and EMV Kernels are at the very heart of its partners' businesses, enabling them to focus on what they do best.

Media contact

Ingrid Anusic

Head of Marketing, Creditcall

Ingrid Anusic