When it comes to building a successful software development practice, leading ISVs (independent software vendor) not only are always seeking news ways to deliver value, but they also identify hot new market opportunities. UK-based Counter Solutions is one such ISV. With a long history of creating ePOS (electronic point of sale), cashless campus, and customer engagement solutions for hospitality, the company has found recent success in the burgeoning field of micro-markets. Micro-markets are small self- and quick-service stores, often on commercial campuses, that provide a convenient way to provide meals and snacks to patrons 24/7. As an alternative to traditional vending, micro-markets provide customers expanded food offerings that include traditional grab-and-go snacks and meals, as well as a range of healthy alternatives.

When presented with the opportunity to create a new micro-market ePOS solution for Sodexo, the world’s largest services company, and customer GlaxoSmithKline plc (GSK), the ISV partnered with leading hardware supplier Diebold Nixdorf and payment solution provider Creditcall.

The resulting solution not only addresses the specific needs of GSK, but has also positioned Counter Solutions to win business from other companies seeking micro-market ePOS solutions that include reliable hardware, secure payments, and a variety of payment options.

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