Proverbs, by definition, simply and effectively express a concept that is generally accepted to be true and has stood the test of time. One that comes to mind when thinking about the payments industry is “timing is everything.”
Timing was important when merchants started working with banks to sell goods and services on credit, it was important when payment gateways began working with online websites to enable eCommerce, and it was important when ISOs formed partnerships with software companies and introduced merchants to integrated payments.
Fast-forward to today, and these arenas are flooded with well-established companies who have already staked their claim, making it difficult for anyone new to find greenfield opportunities and break into these spaces.
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