A cookie is a small text file that a website saves on your computer or mobile device when you visit the Site. It enables the Site to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the Site or browse from one page to another. We do not store unencrypted personal data in cookies.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognize you when you return to our Site. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting/advertising cookies. These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them below:
We use Google Analytics to monitor traffic levels, search queries and visits to the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from, and the pages visited. Google Analytics stores IP address anonymously on its servers in the US, and does not associate your IP address with any personally identifiable information. These cookies enable Google to determine whether you are a return visitor to the Site, and to track the pages that you visit during your session.
Google Analytics cookie names:
Used to distinguish users and sessions. Default expiration is 2 years from set/update.
|Expires 2 years from set/update||First Party|
Used to determine new sessions/visits. Default expiration is 30 minutes from set/update.
|Expires 30 mins from set/update||First Party|
Used to determine whether the user was in a new session/visit. Default expiration is end of browser session.
|Expires in 24 hours||First Party|
Stores the traffic source or campaign that explains how the user reached the site. Default expiration is 6 months from set/update.
|Expires 6 months from set/update||First Party|
|_gat_UA-12700||This is a pattern cookie set by Google Analytics where the pattern element on the name contains the unique identity number of the account or website it relates to.||Expires in 1 year||First Party|
|_gci_au||Used by Google AdSense for experimenting with ad efficiency across web sites using their services.||Persistent||Third Party|
|_gid||Used to store information of how visitors use a website and helps in creating an analytics report of the website.||Expires in 24 hours||Third Party|
Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies do not store personally identifying information, they store only a unique identifier.
Pardot cookie names and descriptions:
Visitor Cookie: The visitor cookie includes the name “visitor_id” plus the unique identifier, which is derived from the tracking code placed on your site. The value stored is the unique ID for the visitor. For example, cookie name “visitor_id12345″ stores the visitor value “123456789,” where 12345 is the account identifier and 123456789 represents the visitor ID. This cookie is set by our tracking code on visitors and prospects.
Opt In Cookie: The persistent cookie named “pi_opt_in” is what we use to stay in compliance with the “Do Not Track” initiative. Pardot’s tracking code can optionally respect these headers and does not use cookie-based tracking for any visitors with that setting enabled.
What is not tracked?
What is still tracked?
pardot (only set if you’re logged into Pardot’s app as a user)
Pardot App Session Cookie: The session cookie named “pardot” is only set if you’re logged into our app as a user (i.e. prospects will not have this cookie set).
For additional Information, see http://www.pardot.com/faqs/prospects/pardot-track-activities/.
Inspectlet tracks how users use and visit our Site through screen captures, which we use for research purposes and to improve usability.
Inspectlet cookie names and descriptions:
|insp_sid||session cookie, deleted when visit is over||Session||First Party|
|insp_ref||session cookie, deleted when visit is over||Session||First Party|
|insp_scpt||session cookie, deleted when visit is over||Session||First Party|
|insp_nv||session cookie, deleted when visit is over||Session||First Party|
|insp_wid||session cookie, deleted when visit is over||Session||First Party|
|insp_identity||session cookie, deleted when visit is over||Session||First Party|
|insp_uid||long-term cookie that contains random ID assigned to visitor||Session||First Party|
If you wish to opt out of Inspectlet research, you can do so through Inspectlet here: https://www.inspectlet.com/optout.
Other Third Party Cookies
|Cookie Name||Domain||Description||Session / Persistent||Type of Cookie|
|ipv6||.bing.com||This cookie tracks bing web visits||Session||Third Party|
|_RwBf||.bing.com||This is set by a third party service Bing for advertisement tracking purposes||Expires in 1 year||Third Party|
|_SS||.bing.com||Collects information on visitor behaviour on multiple websites - This information is used on the website in order to optimize the relevance of advertisement. The cookie also allows the website to determine how the visitor accessed the website.;||Expires in 1 year||Third Party|
|MUID||.bing.com||Microsoft User Identifier tracking cookie used by Bing Ads||Expires in 4 weeks||Third Party|
|SRCHHPGUSR||.bing.com||This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website.||Expires in 2 years||Third Party|
|SRCHUSR||.bing.com||This allows Bing search to remember your preferences for user tracking and ad targeting purposes||Expires in 1 year||Third Party|
|TOptOut||.bing.com||This cookie allows users to be opt out of bing tracking||Expires in 5 years||Third Party|
|datr||.facebook.com||This cookie is utilized by Facebook to provide fraud prevention||Expires after 2 years||Third Party|
|sb||.facebook.com||This Cookie is being used by Facebook to store browser details||Expires in 2 years||Third Party|
|bcookie||.linkedin.com||This cookie is utilized by LinkedIn to store browser details||Expires after 2 years||Third Party|
|lang||.linkedin.com||Sets default locale/language||Expires at the end of the session||Third Party|
|lidc||.linkedin.com||This cookie is used by linkedIn to store performed actions on their website||Expires in 24 hours||Third Party|
|muc||.t.co||This cookie is set due to Twitter integration and sharing capabilities for the social media||Persistent||Third Party Cookie|
|_twitter_sess||.twitter.com||This cookie allows the use of Twitter features without having to login, and contains some tracking information that Twitter uses to improve their services.||Session||Third Party|
|guest_id||.twitter.com||This cookie is set by Twitter to identify and track the website visitor||1 Year||Third Party|
|personalization_id||.twitter.com||This cookie is set due to Twitter integration and sharing capabilities for social media||Expires in 2 years||Third Party|
|visitorId||ws.zoominfo.com||Used by Zoominfo to enhance customer data||Session||Third Party|
|_pxhd||ws.zoominfo.com||Used by Zoominfo to enhance customer data||Session||Third Party|
|connect.sid||ws.zoominfo.com||Used by Zoominfo to enhance customer data||Session||Third Party|