Jaron Ruckman

Product Manager

Jaron is the Product Manager for NMI's merchant relationship management CRM: Merchant Central. He focuses on further integrating Merchant Central with NMI's gateway and automated underwriting solutions. User experience is key in these areas, and he relies on his years of working directly with clients to understand their needs and how NMI MRM can address them.

Articles by Jaron Ruckman:

Improving Small Business Access to Capital With Embedded Lending By Jaron Ruckman Your small merchants are facing uncertain times. Between inflation, tariffs, supply chain disruptions and labor shortages, it’s no surprise that the Small Business Optimism Index recently recorded one of its lowest readings in more than 50 years. On top of these pressures, many small merchants ar... Read More

Merchant is sat near her computer with colleagues and points to a graph on the screen.

Accelerate Onboarding with Payments-Centric CRM Modules By Jaron Ruckman Embedded software-as-a-service (SaaS) payments are the future. For your users, they simplify things by using payments integrated directly into the operational software they already depend on. For you, they represent a way to monetize the payments flowing through your software, turning a cost cent... Read More

Small retail merchant organizing products in a boutique store, representing how embedded lending helps merchants access capital through the platforms they use.

Answering 12 Common Questions Your Merchants Have About Embedded Lending By Jaron Ruckman In part one of our series on embedded lending, we took a deep dive into how embedded lending works, the problems it solves, the stakeholders involved and the enormous opportunity it presents frontline payment providers. In part two, we’re looking at some of the common questions surrounding embedd... Read More

The Payments CRM That Powers Smarter Merchant Management By Jaron Ruckman Customer relationship management (CRM) systems built for the payments industry are transforming how payment professionals like independent sales organizations (ISOs) and banks manage and grow their merchant portfolios. The payments industry is complex, and without the right tools, it can also b... Read More

Why Your Residuals Management Should Be Automated By Jaron Ruckman Residuals — the income on the processing fees earned by payment resellers — make the payments world go round, and managing them is a critical task for independent sales organizations (ISOs), payment facilitators (PayFacs) and other industry professionals. Traditionally, calculating and managing r... Read More

Navigating the Merchant Onboarding Process By Jaron Ruckman Merchant onboarding is the series of steps a service provider takes to set up a new account with payment processing through an acquiring bank. It involves collecting a seller’s information in a merchant processing application (MPA) and passing those details to the approving authority for approval... Read More