Michelle Kosir

Michelle Kosir

Director of Product Marketing

Michelle Bollman Kosir is Head of Product Marketing at NMI, bringing over 15 years of expertise in payments, fintech and B2B SaaS. She specializes in market research, product positioning and go-to-market strategy, ensuring NMI’s solutions resonate with businesses and drive growth. With a track record of launching 120+ products, Michelle thrives on aligning teams, crafting compelling messaging and simplifying complex payment concepts.

Passionate about innovation and collaboration, she helps businesses navigate the evolving fintech landscape. When she’s not shaping product strategy, you’ll find her traveling, exploring new cuisines, or engaging in thought-provoking conversations. Stay tuned for insights on payments, embedded finance and strategies for business success.

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Articles by Michelle Kosir:

Small business owner using a tablet to explore embedded lending options integrated into SaaS platforms, representing faster access to working capital. Embedded Lending 101: How It Helps SMBs Access Working Capital By Michelle Kosir When your merchants are juggling supplier bills, payroll and  plans to grow their business, even one late invoice can throw their cash flow off balance. That can lead to strained supplier relationships, missed opportunities and slower growth. In fact, 75% of small to medium-sized businesses (SMBs... Read More
Small business owner using a tablet to explore embedded lending options integrated into SaaS platforms, representing faster access to working capital. Embedded Lending Explained: Faster, Easier Capital for SMBs By Michelle Kosir Embedded lending is changing the way small businesses access working capital by making it faster, easier and cheaper to apply for loans. It’s also creating new opportunities for frontline payments companies like software-as-a-service (SaaS) platforms and independent sales organizations (ISOs) to ... Read More
Person designing a logo and brand elements on a computer, representing white-labeling opportunities for SaaS payment platforms. White Labeling SaaS Payments: Reinforcing Your Brand and Establishing Deeper Value By Michelle Kosir Your brand matters. You put a lot of thought and money into designing and establishing it, and you spend good money promoting it. So, why would you give away brand exposure for nothing? In the embedded payments world, it’s common for software companies to forfeit payments-side branding to their ... Read More
Image of woman using apple pay using a QR code on her desktop How Apple Pay Does More for Your Merchants in 2025 By Michelle Kosir Think back to the last time you used Apple Pay; maybe it was tapping your phone for a morning coffee, or breezing through the checkout at the movies. With hundreds of millions of people relying on it worldwide, Apple Pay isn’t just a convenience anymore — it has become a daily habit. And in 2025,... Read More
The Benefits of Getting MIDs Directly From Your Payments Technology Partner The Benefits of Getting MIDs From Your Payments Technology Partner By Michelle Kosir Every business accepting direct credit card payments has a merchant account and an associated merchant identification number (MID) — a 15-digit code that identifies them to their acquirer. Traditionally, a business would receive its merchant account and MID (or MIDs) from a payment service provi... Read More
buy vs build: choosing the best payment crm for your business Build vs. Buy: Choosing the Best Payments CRM For Your Business By Michelle Kosir Should you build or buy a customer relationship management (CRM) platform for your payments business? That’s a question you'll likely run into at some point during your company’s growth, especially as the limits of generic CRM systems become more apparent.  Unfortunately, there’s no simple answe... Read More
NMI Kount integration stops payments fraud in its tracks NMI Integration Stops Payments Fraud in Its Tracks By Michelle Kosir Fraud is a huge problem across the payments industry. Merchant losses from fraud hit $38 billion in 2023 and are set to hit $91 billion by 2028. But, with attacks growing more complex, sophisticated and organized each year, very few merchants can stop bad actors on their own. To help you keep yo... Read More
NMI Bill Connect enhances invoicing and accounting for SMBs Bill Connect: Cheaper, Better Invoice Payments By Michelle Kosir Proper invoicing can make or break a business, especially in verticals like professional services, medical services, B2B sales and others who rely on invoicing for the bulk of their payments. That’s why seamless, digital invoicing solutions that minimize errors,  speed up processing and seamlessl... Read More