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Prime Point Payments specializes in tech-driven payments for merchants in various sectors, including ecommerce and the high-risk space. Its founder, Branden Cherchio, says Prime Point Payments provides elevated service by:

• Learning about a merchant’s business
• Assessing its specific needs
• Matching it with the right payment solution through one of its partners, such as Worldpay, TSYS, Maverick or Fiserv

“We have direct relationships with a handful of top domestic acquirers,” Cherchio said. “So, a business will come to us with a payments need, and we’ll get to know that business, analyze its payment flow and its integration challenges, and then try to map that to two things. First, the bank partner that we feel would be the best match. And then the right software and hardware solutions.

“That implementation is something we really excel at. Our ability to get a merchant set up with the ideal processor and also guide them personally through that technology adoption allows us to offer a level of service and convenience that’s hard to get from some of the big-name platforms in the space.”

The NMI Gateway Powers Prime Point Payments’ Customers

Prime Point Payments prides itself on not only selling payments technology but also supporting frictionless implementation and ongoing use. Because the company serves a large portfolio of ecommerce and card-not-present merchants, payment gateways are a core aspect of its value proposition. The company offers a variety of gateways to ensure merchants have maximum choice, but the NMI Gateway is its go-to, powering the majority of Prime Point Payments’ merchants.

“We came to NMI very organically, ”Cherchio said. “We do a lot of card-not-present transactions, and the gateway is a critical part of enabling our merchants. The NMI gateway won out over the others we’ve used based on its feature richness and ease of use. Now, I’d say NMI makes up about 95% of the gateway solutions we build for our customers. We do card-present transactions, too, of course. To this day, I love going out to little independent restaurants and getting them set up with a POS. And NMI’s hardware goes a long way toward that. But, for most of our merchants, the gateway really is the key piece of the puzzle that ties everything together, and it’s almost always NMI.”

NMI Partnership Strengthens Prime Point Payments’ Merchant Services

Providing a better quality experience is key to Prime Point Payments’ value proposition. That includes both initial implementation and ongoing service and support. As an NMI partner, the company knows it can lean on NMI’s industry-best support team anytime a merchant has a more complex problem or need.

Prime Point Payments’ Top Advice for Other Payments Technology Resellers

When asked what advice he’d give to professionals or companies just getting started in the space, Branden Cherchio focused on boosting service quality by getting deeper into products.

“I’d say take the time to really get to know the enabling technologies you’re providing to merchants,” he said. “Processing itself is relatively straightforward. But the gateway, the value-added technologies — these are extremely powerful products. The better you know them, the more value you’ll be able to squeeze out of them for your merchants and the easier you’ll be able to integrate them into your clients’ tech stacks.