Why SaaS Platforms Win with Embedded Payments
What do today’s consumers really want from payments? Software and app-based payments have gone mainstream — and the SaaS platforms enabling them are reaping the rewards.
To better understand this shift, we surveyed 1,000 U.S. consumers about how, when and why they use in-app payments, and the results are clear: today’s buyers expect seamless, embedded payment experiences across every part of their lives, from fitness memberships and home services to grocery shopping, travel and beyond.
In this ebook, we break down what consumers really want from app-based payments and what it means for SaaS platforms looking to differentiate themselves, grow revenue and improve user retention, including:
- Why younger consumers expect in-app payments, and how frequently they use them
- How embedded payments influence where people choose to spend their money
- Which features (like one-click checkout, auto-pay and recurring billing) matter most
- How loyalty, discounts and personalization create deeper customer relationships
- Which industries are ripe for embedded payments (and why the opportunity spans far beyond retail)
- What SaaS leaders and developers need to do to meet rising consumer (and business user) expectations
Embedded payments are a powerful lever for growth, loyalty and long-term value, whether you’re building a vertical SaaS product or enabling businesses across industries. This ebook offers the data, insights and strategies to move forward with confidence.
Download the full ebook to see our consumer survey results and insights!