Lindsay Cole
Platform Solutions Engineer
Lindsay is a Platform Solution Engineer for NMI Payments, helping software partners embed payments into their platforms. She guides ISVs from the first technical conversation through go-live, covering gateway APIs, in-person devices and merchant onboarding. Partner success is key in this role, and she relies on her close work with integrating teams to understand their needs and shape payment solutions that grow with their business.
Articles by Lindsay Cole:
Why ISOs Lose Software Deals in the First Call
You have built the opportunity list. You have made the calls. You may have walked a trade show floor and come home with a stack of business cards from software founders. You get the meetings, but then they stall.
For independent sales organizations (ISOs), software companies can be one of the m...
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