Serena Hernandez

Product Marketing Manager

Serena is a Product Marketing Manager at NMI, where she leads go-to-market strategy across NMI's core Payment Gateway, value-added solutions and devices portfolio. She partners with cross-functional teams to bring products to market and drive measurable commercial outcomes. Serena brings seven years of experience building go-to-market foundations for pre-seed startups, Series A companies and privately held SaaS companies, aligning teams around clear positioning and messaging that moves the business forward. Outside of NMI, Serena mentors young professionals in her city, bringing her technical expertise to the next generation of talent.

Articles by Serena Hernandez:

A smiling field service technician in a work uniform stands beside his van, using a tablet to invoice a completed job.

The Cash Flow Problem Hiding in Every Field Service Invoice By Serena Hernandez Your field service merchants finish the job long before they see the money. The technician wraps up the install, packs up the van and drives to the next call. The parts are already paid for. The labor is already committed. But payment for that work is 30 or 60 days out, and that’s if it arrives o... Read More