Cookie Policy

NMI’s Site uses cookies to distinguish you from other users of our Site. This Cookie Policy (“Cookie Policy”) which is incorporated by reference into our Privacy Policy, helps us to provide you with the best experience when you browse our Site and also allows us to improve our Site (as defined in our Privacy Policy).

A cookie is a small text file that a website saves on your computer or mobile device when you visit the Site. It enables the Site to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the Site or browse from one page to another. We do not store unencrypted personal data in cookies.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize you when you return to our Site. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting/advertising cookies. These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can manage the use of cookies on our website using our cookie consent platform. You can also control and/or delete strictly necessary cookies as you wish through your computer or mobile device’s operating system or web browser. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit the Site and some services and functionalities may not work.

You can find more information about the individual cookies we use and the purposes for which we use them below:

Google Analytics

We use Google Analytics to monitor traffic levels, search queries and visits to the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from, and the pages visited. Google Analytics stores IP address anonymously on its servers in the US, and does not associate your IP address with any personally identifiable information. These cookies enable Google to determine whether you are a return visitor to the Site, and to track the pages that you visit during your session.

Google Analytics cookie names:

Cookie NameDescriptionPersistenceType

_utma

Used to distinguish users and sessions. Default expiration is 2 years from set/update.

Expires 2 years from set/updateFirst Party

_utmb

Used to determine new sessions/visits. Default expiration is 30 minutes from set/update.

Expires 30 mins from set/updateFirst Party

_utmc

Used to determine whether the user was in a new session/visit. Default expiration is end of browser session.

Expires in 24 hoursFirst Party

_utmz

Stores the traffic source or campaign that explains how the user reached the site. Default expiration is 6 months from set/update.

Expires 6 months from set/updateFirst Party
_gat_UA-12700This is a pattern cookie set by Google Analytics where the pattern element on the name contains the unique identity number of the account or website it relates to.Expires in 1 yearFirst Party
_gci_auUsed by Google AdSense for experimenting with ad efficiency across web sites using their services.PersistentThird Party
_gidUsed to store information of how visitors use a website and helps in creating an analytics report of the website.Expires in 24 hoursThird Party

Additional Information

For additional information, see Google Analytics Privacy Policy. You can choose to opt of Google Analytics with a browser extension available from Google at this link.

Pardot

Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies do not store personally identifying information, they store only a unique identifier.

Pardot cookie names and descriptions:

Cookie NameDescriptionPersistenceType

visitor_idxxxxx

Visitor Cookie: The visitor cookie includes the name “visitor_id” plus the unique identifier, which is derived from the tracking code placed on your site. The value stored is the unique ID for the visitor. For example, cookie name “visitor_id12345″ stores the visitor value “123456789,” where 12345 is the account identifier and 123456789 represents the visitor ID. This cookie is set by our tracking code on visitors and prospects.

PersistentFirst Party

pi_opt_in

Opt In Cookie: The persistent cookie named “pi_opt_in” is what we use to stay in compliance with the “Do Not Track” initiative. Pardot’s tracking code can optionally respect these headers and does not use cookie-based tracking for any visitors with that setting enabled.

What is not tracked?

  • Page views
  • Form and landing page views
  • File downloads
  • Custom redirect clicks

What is still tracked?

  • Form and landing page submissions
  • Email sends, opens, and clicks
PersistentFirst Party

pardot (only set if you’re logged into Pardot’s app as a user)

Pardot App Session Cookie: The session cookie named “pardot” is only set if you’re logged into our app as a user (i.e. prospects will not have this cookie set).

SessionFirst Party

Additional Information

For additional Information, see http://www.pardot.com/faqs/prospects/pardot-track-activities/.

Inspectlet

Inspectlet tracks how users use and visit our Site through screen captures, which we use for research purposes and to improve usability.

Inspectlet cookie names and descriptions:

Cookie NameDescriptionPersistenceType
insp_sidsession cookie, deleted when visit is overSessionFirst Party
insp_refsession cookie, deleted when visit is overSessionFirst Party
insp_scptsession cookie, deleted when visit is overSessionFirst Party
insp_nvsession cookie, deleted when visit is overSessionFirst Party
insp_widsession cookie, deleted when visit is overSessionFirst Party
insp_identitysession cookie, deleted when visit is overSessionFirst Party
insp_uidlong-term cookie that contains random ID assigned to visitorSessionFirst Party


If you wish to opt out of Inspectlet research, you can do so through Inspectlet here: https://www.inspectlet.com/optout.

Other Third Party Cookies

Please note that the following third parties may also use cookies, on our website. These third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies. You can manage the use of these cookies on our website using our cookie consent platform.

Cookie Name Domain Description Session / Persistent Type of Cookie
ipv6 .bing.com This cookie tracks bing web visits Session Third Party
_RwBf .bing.com This is set by a third party service Bing for advertisement tracking purposes Expires in 1 year Third Party
_SS .bing.com Collects information on visitor behaviour on multiple websites - This information is used on the website in order to optimize the relevance of advertisement. The cookie also allows the website to determine how the visitor accessed the website.; Expires in 1 year Third Party
MUID .bing.com Microsoft User Identifier tracking cookie used by Bing Ads Expires in 4 weeks Third Party
SRCHHPGUSR .bing.com This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website. Expires in 2 years Third Party
SRCHUSR .bing.com This allows Bing search to remember your preferences for user tracking and ad targeting purposes Expires in 1 year Third Party
TOptOut .bing.com This cookie allows users to be opt out of bing tracking Expires in 5 years Third Party
datr .facebook.com This cookie is utilized by Facebook to provide fraud prevention Expires after 2 years Third Party
sb .facebook.com This Cookie is being used by Facebook to store browser details Expires in 2 years Third Party
bcookie .linkedin.com This cookie is utilized by LinkedIn to store browser details Expires after 2 years Third Party
lang .linkedin.com Sets default locale/language Expires at the end of the session Third Party
li_gc .linkedin.com This cookie is used to store consent of guests regarding the use of cookies for non-essential purposes Expires in 2 years Third Party
lidc .linkedin.com This cookie is used by linkedIn to store performed actions on their website Expires in 24 hours Third Party
muc .t.co This cookie is set due to Twitter integration and sharing capabilities for the social media Persistent Third Party Cookie
_twitter_sess .twitter.com This cookie allows the use of Twitter features without having to login, and contains some tracking information that Twitter uses to improve their services. Session Third Party
guest_id .twitter.com This cookie is set by Twitter to identify and track the website visitor 1 Year Third Party
personalization_id .twitter.com This cookie is set due to Twitter integration and sharing capabilities for social media Expires in 2 years Third Party
visitorId ws.zoominfo.com Used by Zoominfo to enhance customer data Session Third Party
_pxhd ws.zoominfo.com Used by Zoominfo to enhance customer data Session Third Party
connect.sid ws.zoominfo.com Used by Zoominfo to enhance customer data Session Third Party