Value-added services are vital to any independent sales organization (ISO) or independent software vendor (ISV) that manages merchant accounts. They allow you to deliver new features, tailor solutions to specific customer needs and build stronger, stickier merchant relationships. Value-added services also enable businesses to unlock more profits by increasing monthly recurring revenue with subscription-based software-as-a-service (SaaS) solutions.

However, while value-added services are essential to long-term growth, it can be difficult to determine which services to offer – and even more challenging to deploy them to all your customers. Thankfully, Mass Enablement allows businesses to overcome these challenges. But what is Mass Enablement, and how do you use it to enhance your merchant management?

What is Mass Enablement?

Mass Enablement allows you to offer a wide selection of value-added services to individuals or groups of merchants with the touch of a button. With Mass Enablement you can browse value-added services from a portal and choose which to offer your customers as easily as selecting apps from an app store.

Once you’ve decided which services to offer, your customers can try them during a risk-free trial. Offering free trials is an excellent way to let your customers experience new services first-hand before making a financial commitment. Afterward, merchants can choose whether to keep paying for the service or decline it.

Mass Enablement makes it easy to showcase value-added services, raise awareness around your business’ unique offerings and transition customers to a subscription service model.

Improve merchant management with mass enablement

Which Value-Added Services Can You Offer?

Mass Enablement for payments focuses on services that increase efficiency and security. With Mass Enablement from NMI, you can offer clients various value-added services designed to enhance customer experiences at the point of sale. They include:

Automatic Card Updater
This service automatically updates card data stored for recurring billing or online payments. It uses information from card issuers to ensure payment information is always up to date. With this service, merchants can minimize the number of declined transactions that result from outdated payment data, and consumers can enjoy a more streamlined shopping experience.

Customer Vault
Merchants can use NMI’s Customer Vault to store unique data tokens that enable repeat transactions. With tokenization and off-site data storage, merchants won’t need to house payment data on servers or worry about security. In addition, customers won’t need to reenter their information at checkout. This service allows merchants to meet consumer expectations for convenient, personalized service.

Kount® Advanced Fraud Protection
NMI’s partnership with Kount equips merchants with industry-leading fraud protection. This service gives merchants access to a global risk database, merchant-determined risk thresholds and AI-powered fraud screenings to provide real-time analysis and fraud assessments for card-not-present transactions.

Enhanced Data (Level II/III) Processing
B2B and B2G merchants can reduce payment fees with Level II and III processing. This service provides the enhanced data necessary to process qualified card-not-present transactions at a high level.

Fraud Protection (iSpyFraud)
NMI’s proprietary fraud-prevention solution is a rules-based tool that enables the merchants you manage to screen transactions for suspicious activity, identify threats and reduce losses from fraud.

Electronic Invoicing
Help your clients replace paper invoicing with a sustainable electronic option. This service enables them to create an electronic invoice, email it to customers and accept payments online. Because it’s faster and less labor-intensive than traditional processes, your team will have more time to focus on customers.

Encrypted Devices
Encrypted Devices are crucial to maintaining security. With this, merchants can easily choose between Swipe POS software, Customer-Present Cloud or custom apps for advanced payment data encryption.

The Top 6 Benefits of Mass Enablement

Offering value-added services from a payments partner frees you from the headache of researching solutions independently, establishing new partnerships or manually programming features to work alongside your tech stack. Although other payments companies may offer access to one-off value-added services, Mass Enablement allows you to incorporate unique offerings into your long-term strategy while improving merchant management.

Top 6 benefits of mass enablement

With Mass Enablement, ISOs and ISVs can:

  • Enhance Product Offerings
    By integrating with your payments partner’s platform, you can offer your clients a wide range of services (and the flexibility to try them risk-free). Mass Enablement allows you to differentiate your business from other ISOs and ISVs by offering unique solutions that meet your clients' needs. Over time, this will improve merchant loyalty and reduce churn.
  • Increase Revenue for Your Business and Merchants
    With Mass Enablement, you can deliver value-added services through a SaaS model. This provides more opportunities to build recurring revenue and allows the merchants you manage to see a higher return on investment (ROI) from services like advanced fraud prevention, electronic invoicing and automatic card updaters.
  • Decrease Dependency on Your Partner’s Team
    Mass Enablement is designed to give you autonomy; you can access the suite of available services from your portal and offer them to your clients without needing support from your payments partner. Decreased dependency will make your business more flexible and less prone to disruption.
  • Generate Comprehensive Reporting
    Mass Enablement makes merchant management easy for ISOs and ISVs with the ability to generate comprehensive reports in near real-time. This feature provides visibility into which services you have enabled for each account and which merchants may need more support.
  • Offer Risk-Free Trials
    You can build long-term customer confidence and buy-in by enabling free trials for merchants or groups of merchants. At the end of the trial, seamlessly convert merchants and begin charging for services.
  • Set Pricing
    You control pricing for value-added services. Mass Enablement allows you to set pricing dynamically, so you can maximize margins while offering competitively-priced solutions.

Bring Value to the Masses

Keeping up with demand for new features (and staying one step ahead of fraudsters) is becoming more of a challenge for ISOs and ISVs who manage merchant accounts. With Mass Enablement, you can expand your offering with just a few clicks and let your clients try services risk-free. It’s a win-win for everyone - solution providers and their customers.

Contact a member of our team to learn more about Mass Enablement from NMI and how it can help you effortlessly expand the number of solutions available to your merchants.

Fill out the form below and we will get in touch with you shortly

Adopting the digital wallet with NMI CMO Peter Galvin
NMI Insights

Insights from NMI’s Peter Galvin

Digital wallets are some of the market's most prolific and widely adopted payment tools. Juniper Research estimates that 5.2 billion people wi... Learn More
What is friendly fraud and how can you prevent it
NMI Insights

What Is Friendly Fraud and How Can You Prevent It?

Friendly fraud – also known as chargeback fraud or first-party fraud – occurs when a buyer attempts to receive goods or services without payin... Learn More
What is automated merchant onboarding
NMI Insights

Top 5 Merchant Onboarding Challenges

Independent software vendors (ISVs) and independent sales organizations (ISOs) know the benefits of selling merchant services. It allows you t... Learn More
Will cryptocurrency be offered at the point of sale
NMI Insights

Will Cryptocurrency Find Its Way to the Point of Sale?

The crypto market has had a challenging two years.  In 2022, the value of several major cryptocurrencies plummeted. Then, in November, crypto... Learn More
Consumers are eager to try payments trends
NMI Insights

Consumers are Eager to Try Payment Innovation. Can Merchants Deliver?

The payments industry is rapidly changing, and consumer payments preferences are at the forefront of that transformation. Consumers are eager ... Learn More
Next Gen ISO
NMI Insights

Growing Your Business Through Untapped Markets

When was the last time you walked into a retail chain store or restaurant to offer merchant services only to walk right back out? Many mercha... Learn More
Navigating new payments regulations
NMI Insights

How Payment Providers Can Prepare for Increased Liability

New government regulations in Washington are slated to impact the regulatory environment within the payments industry. According to regulators... Learn More
The Impact of Surcharging Limits
NMI Insights

The Impact of Surcharging Limits

Adding a surcharge to credit card transactions has been commonplace for more than a decade; the practice was legalized across most states (wit... Learn More
Tap on Phone Offers Merchants a New Way to Accept Payments
NMI Insights

Tap on Phone Offers Merchants a New Way to Accept Payments

Payment acceptance can be tricky for merchants - especially those with small and medium-sized businesses. To accept payments, merchants must p... Learn More
How a Payments-Centric CRM Maximizes ISO Efficiency
NMI Insights

How a Payments-Centric CRM Maximizes ISO Efficiency

The payments industry is competitive. An ever-growing number of independent sales organizations (ISOs) are vying for merchant sales. For your ... Learn More