Dripdrop is a Denmark-based ISV/VAR specializing in the unattended space with an innovative business model: they operate automated umbrella rental kiosks in busy public places such as hotel lobbies, train stations and shopping centers. Dripdrop’s mission is to create a product that lasts longer, gets more use and has a smaller footprint. Their umbrellas are made from recycled plastic and are of the highest durability standard.
When the company originally started in 2015 it was advertiser-driven, the umbrellas were free to borrow and no technology powered the borrowing. As business grew, they wanted to move away from reliance on advertisers to scale more efficiently and bring their sustainable model to larger cities.
They were also facing a big issue with “long-term borrowers” (i.e., people not returning the umbrellas). In Aarhus, Denmark alone the company was losing an average of 14,000 umbrellas per year.