Garth Beyer

Product Marketing Manager

Garth Beyer is a product marketer at NMI focused on the ISV and SaaS space. Before NMI, he sat on the other side of the table, launching embedded payments at vertical software companies in the events and beverage alcohol industries. His work centers on voice-of-customer research, competitive intelligence, and messaging that helps software companies treat payments as a growth engine instead of a checkbox. He also owns Garth's Brew Bar, a craft beer bar, so the payments he writes about are the same ones he accepts across the counter every day.

Articles by Garth Beyer:

Conference attendees wearing lanyards talk in small groups over coffee in a bright venue lobby.

What This Year’s Conferences Taught Us About Embedded Payments By Garth Beyer Spend a year at fintech and software conferences and one thing becomes very clear: AI may dominate the stages, but many of the conversations underneath it eventually come back to the same question. How does the software business actually make money? Increasingly, payments are part of the answer. ... Read More